The smallest things in life tend to leave the deepest impressions. We remember most the tiny bits of joy and out of the blue surprises. These are moments of magic that shape us. Deriving our name from the musical term “poco a poco”, we hope to inject a few crafty surprises into everyday living!

The Little by Little Co. was a vintage-inspired stationery initiative from Singapore that lasted from 2011—2017. It was a constant struggle between releasing more designs to get better sales, or making just enough to avoid being frivolous. This catalogue concludes a (nearly) annual small production run of products.

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